Check that your landing page delivers what your ad promises

Compare the promise with the destination

AI can prepare a side-by-side review of an approved ad and its landing page. Check whether the visitor can find the advertised service, understand the offer and take the intended next step. Google describes usefulness and relevance as parts of landing page experience; this check is not a guarantee of ad performance.

Use a concrete comparison sheet

Store the campaign, ad text, destination URL, offer dates, service area and conversion action. In an illustrative campaign promoting commercial cleaning estimates, a page focused entirely on household cleaning creates a question for the marketing lead. The assistant should quote the mismatch, not automatically invent a new offer.

Review on the real destination

A person opens the page, checks the form and confirms current pricing and availability. Compare mobile and desktop behaviour when testing is in scope. Check whether redirects or tracking links send visitors elsewhere. Keep ad-account access read-only during the first review and publish changes through your existing approval process.

Google describes relevance and usefulness as elements of landing page experience. Google: landing page experience

Measure completed actions

Record mismatches fixed, review time and qualified enquiry outcomes using a consistent reporting period. Separate website changes from budget or targeting changes when interpreting results. Include setup, analytics work and monthly review costs. Exovara can create the checking workflow and approved change list before taking on ongoing campaign operations.

Discuss an implementation

This guide applies across Canada. We provide remote AI consulting for businesses in Edmonton; it does not describe a local client or a staffed office.

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